I have recently discovered it is possible to create and set up a TV campaign via Google AdWords for as little as $20 per TV spot - a little late though as I see this has been set up back in 2009.
I cannot stop to be amazed by the new marketing possibilities that have been out of reach for small budgets for such a long time, but now become democratized and available to everyone, from small businesses to the already marketing-dominating global brands.
Google has been a key player in opening these frontiers and providing truly targeted advertising solutions, and I am very keen to keep discovering these new solutions that will be accessible to all types of businesses and industries around the globe.
For now, I am just curious about how Google actually measures the performance of its TV Ads.
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